Awakening is a music video that focuses on the process of becoming an animal rights activist. The process takes you through various stages; denial, trauma, isolation leading to an awakening. The process is extremely difficult (and underestimated) because you are forced to acknowledge what society has manipulated you not to. Conditioning is powerful, and is not easy to break. Ultimately, you become a warrior, a guardian and a voice for the animals.
We have used dance, expression and visuals to communicate this.